****BEWARE!****THIS IS A MESSY ONE!!!

I think of Google and Facebook and the content bubbles we find ourselves in.  There seems to be this illusion of choice within digital products where, yes the search results are catered to the individual, you get your own individual feed based on your search history.

But do you really have a choice, or is the choice dictated by the algorithm and its incomplete picture of the past and present you. Should your future interests be defined in such a limited scope?

How do you search for answers to questions you don't even know exist?

To me, this is where art and religion step in - creating something out of nothing, making up stories to understand the world that science hasn't yet understood.

How do you allow people to explore that which does not exist, when the techniques, tools and search engines we use to find answers seem to box us in.

How do you allow freedom within the realm of technology?

Particularly when that technology is artificially intelligent and becomes an entity on its own.

Or maybe like Martin Heidegger said the essence of technology is revealing or "bringing forth".  It reveals the world.  We know the exact temperature of a room because the thermostat reveals that about our world.  Its how we gain a new understanding of the things around us.

So maybe this question is moot...?

Maybe technology by its very nature allows us to learn more about the world?  But perhaps the conflict here is in the framing of the world.  Because information is still framed by people.  Maybe it's not technology but people who confine the technology.  It's constrained by paid search results, advertising, what's popular.

Does this mean that technology should be unrestrained? Should it be uncontained? Is it actually morally right to let the algorithm or artificial intelligence out of the box?